The Influence of Promotion, Ease of Use, and Service Trust on the Satisfaction of Using Shopeepay

Abstract

This study investigates the effect of promotion, ease of use, and service trust on Shopeepay user satisfaction in Indonesia. This type of research is explanatory research which explains the causal relationship between variables through hypothesis testing. A sample of 85 respondents used a purposive sampling technique with the characteristics of the respondents using the ShopeePay e-wallet during the Covid-19 pandemic. This study uses multiple linear regression analysis through the SPSS application. The results showed that ease of use and perceived trust had a positive and significant effect on Satisfaction with Using Shopeepay, while the results of research on promotions showed that promotions had no positive and significant effect on Satisfaction with Using Shopeepay.