Mapping and Recommendations for The Design of Accessory Packaging for Msme Products Specifically in South Jakarta to International Standards

Abstract

The rapid growth of MSMEs operating in the accessory sector has created competition between each MSME to become superior in this industry. The role of Micro, Small and Medium Enterprises or what are usually called MSMEs, especially in Indonesia, is very large in supporting, helping and important, it is a type of business that is very strong even though it is hit by the COVID 19 pandemic, the reality is that it is very resilient and strong compared to large companies affected by this impact laying off employees as a result of the economic crisis resulting from the pandemic, the war between Israel and Palestine which does not yet appear to be over. So direct contributions from the government and society are needed in developing MSMEs, but the problem is how MSMEs can compete at the international level, because some MSMEs do not think about attracting consumers by creating attractive packaging. MSMEs assisted by the South Jakarta City Chamber of Commerce and Industry have high sales transactions through online channels and souvenir shop consignment. This can be a challenge for MSMEs to attract buyers through their product packaging. Specifically for MSMEs in South Jakarta, accessories businesses with very attractive designs can be seen from the products on display in modern shopping centers. The first thing that will be reviewed is the MSME actors, including those expressed by the MSMEs. This research uses descriptive qualitative methods. The data used is mostly the results of interviews, questionnaires, data sources. The aim of the research is to create an international standard packaging design for accessory products for MSME products specifically for South Jakarta. The results of the research show that the packaging in the form of a cardboard box is decorated with a mega mendung motif decorated with the Menul brand and then the color purple gives a luxurious and classy impression for accessories and is liked by the public, especially young people. Apart from that, storage period, logo/brand, net weight and composition are information that the public needs as well as colors that are suitable for accessory products such as ethnic jewelry and provide characteristics of Indonesia's rich culture.